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Generative AI is revolutionising product design by enabling rapid visualisation and iteration of new ideas, making the design process faster, more dynamic, and creatively unrestricted. Here’s how it works.

Fast-Track Innovation and Expand Creative Boundaries

AI allows product designers to explore a multitude of design variations instantly, enabling quick experimentation with shapes, colours, textures, and functionality. With the ability to visualise multiple product ideas on demand, designers can easily identify what works best, streamlining the conceptual phase and speeding up time-to-market.

Customisation with AI-Driven Prototyping
For products requiring specific dimensions or materials, AI adds a layer of precision and customisation. Designers can set parameters—such as size, material, and design style—to generate unique, tailored concepts that meet client specifications. AI helps visualise various materials and finishes, offering a preview of how each combination will appear in the final product, leading to more innovative and polished outcomes.

Interactive Models for Real-Time Feedback
With detailed AI-generated prototypes, design teams and clients can review and adjust concepts in real time. These interactive models allow for immediate modifications, minimising misunderstandings and ensuring that every detail aligns with the intended vision. AI’s ability to incorporate feedback instantly enhances collaboration, making the entire process more efficient and client-focused.

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Understanding how generative ai can help you better visualise the direction you have in mind, but more efficently.